Events

Events

H.E.R Year End Networking Night

3 December 2019

H.E.R® Entrepreneur presents the year-end networking night where we bring together our members, speakers from our past event and other entrepreneurs to join us for a fun-filled night of networking over great food. 

Do join us and bring along your friends!

2 Days Skillsfuture Claimable Workshop

19 & 20 December 2019

Topic: Understanding consumer behaviour to implement more effective sales and marketing strategies
2-day workshop of $408 claimable for SkillsFuture Credits

Thinking of ways to implement more effective marketing and sales strategies, targeting each consumer more effectively?

Join us at our upcoming workshop where you can learn the importance of understanding your consumers better, and thus be able to implement more effective marketing and sales strategies, targeting each consumer more effectively. When the marketing strategies and consumer behaviour are aligned, one can expect success in their sales and higher profit margins in the market place.

Learning Outcomes

  • Conducting primary and secondary research to analyse your consumers more accurately.

  • Understanding the values affecting consumer choices that have a significant impact on the products and services consumers seek and purchase.

  • Aligning the brand message and identity with consumers’ values to increase the chances of a sale.

  • Developing marketing strategies based on consumers demographic information through market segmentation.

  • Predicting purchasing habits of consumers to price items strategically.

  • Developing attractive high-value packages to excite clients to purchase impulsively.

  • Formulating effective price mechanism and strategy to close bigger deals.

Day 1

  • Defining consumer behaviour and understanding its implication in businesses

  • Analysing customers’ needs and wants through primary and secondary research

  • What do consumers value really for low-cost vs high-cost items?

  • Crafting a brand message that sells

  • Managing your personal brand to uplift your corporate brand

Day 2

  • Understanding traditional vs modern purchasing behaviour
  • Developing exciting elements in a sale to encourage clients to purchase impulsively
  • Developing marketing tactics for various market segments

  • Designing a pricing strategy and mechanism that works in closing higher value deals

H.E.R Malaysia Summit 2020

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